A new real estate agency has opened its doors in East Boston. Founded by Seth Williams, Reference Real Estate serves the Greater Boston, North Shore and South Shore areas of Massachusetts.

The company has 10 licensed agents and is located at 175 McClellan Highway, Suite 10, in Boston. 

Williams, who is the company’s team leader and owner, said he started The Reference Group in late 2020 with a team of like-minded agents working together to help more clients and elevate their level of service. Everything the team does has a renewed focus on the client, he said.  

“It’s remarkable the growth we’ve experienced in the last couple years,” he said. “Now, in early 2022, we have officially made a move and started Reference Real Estate. After almost a decade in the real estate industry, I knew I wanted to provide a level of client service that was both educational and as stress-free as possible for all involved.” 

For sellers, the team focuses on being the “general contractor” of the home sale, handling anything that needs to be done before putting a home on the market, from light renovations to electrical work and even installing new countertops. Buyers can expect Williams and his team to bring an “unparalleled amount of home knowledge to the table, which steers clients into the exact right home even faster,” he said.