Senné has been named the official real estate partner of the Boston Bruins.

The partnership also gives Senné the use of Boston Bruins logos for sales and marketing, as well as advertising during home games throughout the TD Garden.

Financial terms of the agreement were not disclosed. 

Senné is also partnering with the Bruins on a series of custom videos featuring Bruins players walking into the Garden on game days which will be posted on the team’s social media accounts throughout the season. 

“Senné is aware of how important our sports teams are to the culture and vibrancy of Boston and New England as a whole — and we see incredible value in this partnership. We are headquartered in the North End, right down the street from TD Garden, and consider ourselves a key part of the local business community in this area,” said William Senné, founder and CEO. “The company started as a humble, local real estate agency which grew to more than 150 team members and now has a presence throughout the Northeast. Many of us grew up watching the Bruins and have always admired the team. We work tirelessly for our clients and find a way to succeed. We could not think of a better alignment between Senné and the Boston Bruins: our company culture is founded on hard work, passion, teamwork, grit, humanity, persistence and heart.”